Kaufland România reduces prices on over 500 essential products

Kaufland România is actively helping customers manage their shopping budgets more efficiently through its ongoing campaign, "Tăiem inflația." This initiative showcases a commitment to reducing prices on more than 500 essential items, making everyday shopping more affordable.

The campaign, running until the beginning of August, includes a diverse range of products essential for daily life. Shoppers can find significant price reductions on basic food items, including meat, cold cuts, fresh produce, dairy, cheeses, coffee, sweets, snacks, baked goods, canned goods, sauces, and frozen products.

Additionally, the campaign covers a variety of household needs, from beverages and cleaning supplies to personal care items, children’s products, and pet food. This comprehensive approach addresses the current pressure on household budgets with tangible measures.

Kaufland's competitive pricing strategy is complemented by a constant diversification of its product offerings, with a focus on fresh, local, and regional goods. The company is also expanding its portfolio of private label brands to provide even more value to customers.

To further enhance the shopping experience, Kaufland has implemented a visible communication strategy across TV, radio, and in-store promotional materials. Customers can benefit from the Kaufland Card XTRA, which rewards loyal shoppers with additional perks, including one XTRA point for every leu spent.

These accumulated points can be redeemed for XTRA products at the price of just 0.01 lei. Customers also have the option to activate XTRA coupons directly from the app, which offer updated discounts and personalized benefits on their purchases.