ZEN.COM debuts in Romania with ambitious user growth plans

ZEN.COM has officially launched in Romania, aiming to attract at least 300,000 users in its first year. This financial application is already trusted by over two million customers worldwide, showcasing its strong potential in the local market.

The platform allows users to manage their money in 35 different currencies, making it versatile for a variety of financial needs. ZEN.COM offers a comprehensive suite of services including payments, transfers, currency exchange, and cash withdrawals, along with additional features for shopping and travel.

In just the first eight months of 2026, ZEN.COM has seen impressive growth, with card payments increasing by 84% compared to the previous year. The total value of card payments has risen by 69%, while cashback-generating transactions surged by 107%. Transfers through ZEN.COM have skyrocketed by 133%, and there’s been a 56% increase in customers using paid plans compared to the same period in 2025.

To cater to various customer needs, ZEN.COM has introduced four usage plans: Good, Better, Best, and ZEN. The Good plan is available without a monthly subscription and includes basic functionalities, a virtual card, and instant cashback offers. The Better plan adds extra services like Reward Zone and Best Price Cover, along with extended warranty options.

The Best plan offers extensive travel protections, covering flight delays, lost connections, and even insolvency of travel companies. It also includes unlimited currency exchange on weekdays and a unique Flight Claim Assistant for compensation requests. For those seeking premium features, the ZEN plan includes a metal card, Premium Support, and the highest levels of protection in the app, along with real-time flight information through Flight Live Assistant.

Michał Bogusławski, CEO Europe of ZEN.COM, emphasizes the company’s focus on stable and organic growth in the Romanian market, reflecting a commitment to meeting the diverse financial needs of its users.