Over 120 Individuals Empowered Through ANOFM – BAT Romania Program
Since its inception in 2025, the ANOFM – BAT Romania program has made significant strides in providing support for individuals facing legal challenges. To date, more than 120 beneficiaries have registered, marking a positive step towards rehabilitation and reintegration into society.
The latest group of graduates from Suceava includes 10 individuals who are currently under the supervision of probation services. Remarkably, 80% of this recent cohort comes from this vulnerable category, highlighting the program's focus on offering real chances for a fresh start.
Launched to address the challenges posed by illicit tobacco trade, the program aims to create opportunities for professional training and development in communities significantly impacted by this issue. Regions like Suceava and Dolj have recorded some of the highest levels of illegal cigarette trade in recent years, with the illegal market reaching a staggering 14% of total sales.
The partnership between ANOFM and BAT Romania is unprecedented in Romania, further strengthened in 2026 when the National Probation Directorate joined as a partner in the program. This collaboration is crucial, as illegal tobacco trafficking results in annual losses exceeding 2.5 billion lei to the state budget.
Ileana Negulescu, Director for External Affairs at BAT Southeast Europe, emphasizes the company's commitment to supporting government efforts in combating the effects of the underground economy. Additionally, BAT Romania actively contributes to awareness campaigns about the legal framework surrounding illicit tobacco trafficking.
As the program continues to grow, it is set to make a lasting impact on reducing social vulnerabilities through projects that foster qualification and employment opportunities. With the support of leaders like Adrian Zvîncă, the president of ANOFM, and Diana Mustățea, Deputy General Director of the National Probation Directorate, the program is poised to change lives and strengthen communities.