Let Us Cook transforms cooking into an entertaining experience for Lidl Romania's 15th anniversary

In a delightful blend of culinary art and music, Lidl Romania has launched its first digital series, Let Us Cook. This innovative project celebrates the supermarket's 15th anniversary in Romania and promises to transform cooking into a vibrant entertainment experience.

Developed for Lidl Romania's YouTube channel, Let Us Cook consists of three episodes featuring a unique collaboration between a DJ and a content creator. Each episode showcases new culinary delights, lively energy, and a distinct visual universe crafted by Golin Ketchum România that bridges music culture and culinary expertise.

Oana Radu, Head of Marketing at Lidl România, highlights the special bond between Romanians and Lidl, stating that the relationship is not ordinary. She emphasizes that Let Us Cook is rooted in two passions—music and cooking—that bring people together, reflecting Lidl's openness to new experiences.

The series sets itself apart with its creative design, featuring a DJ booth integrated into the kitchen and a dance ring that invites viewers to immerse themselves in the rhythm of cooking. Ioana Munteanu, Creative Director at Golin Ketchum România, notes that the scenography ensures music is present in every frame, creating an energetic atmosphere akin to a live music set.

Let Us Cook is not just about recipes; it's about celebrating Lidl's journey in Romania through an unconventional format. Munteanu mentions that the team worked hard but also danced a lot, making the process as enjoyable as the show itself. This unique approach invites audiences to engage with cooking in a fresh and entertaining way.