A new partnership brings Panini collections to Froo stores across Romania

A recent partnership between Froo România and Ringier România will make Panini collections widely available in Froo's network of convenience stores. This collaboration aims to enhance access to these popular collections, especially those related to the FIFA World Cup™ phenomenon.

Announced on July 3, 2026, this partnership will not only expand the availability of Panini products but also strengthen the Libertatea Collectibles line. Under the leadership of Ioana Ionițescu at Froo and Dana Costache at Ringier, the initiative reflects a shared ambition to provide valuable and memorable experiences for consumers.

Froo România, known for being one of the fastest-growing convenience networks in the country, is committed to responding to the ever-changing preferences of its customers. The stores will feature Panini products in a modern retail format, ensuring that shoppers have easy access to these beloved collectibles.

In addition to daily essentials, Froo aims to bring joy to customers with unexpected surprises. This partnership is a testament to both companies' dedication to adapting to consumer behavior and enhancing the shopping experience.